His family was in the trade industry in Morocco with a number of small grocery stores, he was very interested in the business but also wanted to travel. He decided in 1994 that South Africa would be his first port of call and ended up staying.

A few years ago he was approached by an importer from the Middle East to assist in the establishment of supplier relations here in South Africa, for the exportation of fresh fruit. Being given an opportunity to follow in the footsteps of his family, on a larger scale, Mohamed grabbed it and never looked back.

Due to his ability to communicate in Arabic as well as English, the language barrier was overcome between the two markets.

Once the ground work had been completed and the market established, he decided to start out on his own as an agent, representing not only the Middle East but also other markets intrested in African products.